Guided Outdoor Experiences in Michigan and Abroad
Find detachment through outdoor pursuits with a concierge approach to guiding and coaching.
- Highly personalized
- Direct access and immediate communication
- Proactive experience to build deep and lasting skills
- Scalable to your time needs and availability
In a world that is more connected than ever, it is becoming increasingly difficult to truly step away. My goal is to make the outdoors approachable, helping you begin your journey with confidence and supporting you at whatever level you want to pursue. Whether you're brand new to the space or looking to push yourself on an adventure abroad, I aim to make it realistic and accessible, regardless of your experience or schedule.Coaching/Mentorship Programs
Gain accountability in bringing more of the outdoors into your lifestyle. Through a concierge approach, I help ensure healthy days of detachment, education, and support are built into your calendar, making it realistic to live the lifestyle you want for yourself and your family.
Guided Experiences
Hosted Travel/Bookings
Whether helping you book your own adventure or joining me on one of my hosted trips around the world, you’ll experience some of the finest angling, adventure and family opportunities I’ve refined over decades of travel. I work with world-class guides, lodges, and accommodations to deliver curated experiences that few have access to.
Half/Full/Multi Day Guided Trips
Escape the noise and reconnect with nature. Immerse yourself in the experience or share it with others, regardless of your skill level. My home water is the Muskegon River, along with a few unique places you’ll have to book to discover.
“Matt is both an exceptional outdoorsman and guide/coach. His knowledge is deep, but he meets you where you are and walks alongside you no matter the stage of your pursuit. Whether you’re just looking to get out for the day or for a more bespoke multi-day experience, Matt will ensure your time together is a success. Already an experienced fisherman and want a little adventure? Matt is game for a long walk to small tributaries for elusive trout. Have a demanding job and just getting into a new activity to plan time away from the screen? Matt will get you dialed—just show up to take your mind off the grind.”
-Tripp Frey
Meet the Guide
I’m Matt Jacobson. With a background in business and guiding, I help others build healthier lives rooted in the outdoors. From growing up in a family business to working at both global and small companies, guiding Michigan waters, and hosting trips in remote destinations—I’ve shaped a path centered on experience and connection.
I believe nature is the best guide. Through outdoor pursuits and hosted travel, I help individuals, families, and businesses connect with healthy mental spaces in beautiful places.
My concierge approach builds confidence, focuses on strategy, and supports lifestyles grounded in the natural world. As the digital world grows louder, we all deserve more quiet, clarity, and autonomy in the outdoors.
Let’s step outside together.
